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RESOURCES

White Papers

AR Survey Tool

Augmented Reality (AR) Surveys: A market research methodology which allows the participant to respond to digital survey questions on the screen while viewing the product through their device’s camera.

Behavioral Coding

Behavioral coding is a simple, noninvasive, observational research method used to quantify a participant’s actions within an environment or with a particular stimulus.

Brand Harmony

The concept of ensuring all components within a brand portfolio have a consistent name, visual identity and positioning among several geographic or product/service markets. In other words, is your product experience
meeting the promise and expectation delivered by its sensory cues.

Brand Tracking

Brand Tracking: a strategy to systematically evaluate the performance of a brand or company by focusing on key metrics.

Conjoint analysis

Conjoint analysis is a quantitative marketing research method that uses consumer preferences to determine the value of features through trade-offs.

Cross-Modal Association

The tendency of consumers to perceive certain features or dimensions of one sensory input as a different sensory input.

Electroencephalogram (EEG)

The input that can be gathered from EEG has a lot of potential to give a
direct and valid measure of global activity in the brain.

Eye (Tracking) of the tiger

Eye tracking is well-known as a method to determine an objective measure of visual attention. Modern eye tracking is not constrained to a lab, making it easily utilized in school, hospital, home, and business research settings.

Facial Coding

Facial Coding is a process used in research to collect and categorize emotional reactions via facial expressions.

Habit Loops

A tripart cyclical pattern consisting of cues, routines and rewards which strongly influences decision-making by minimizing the expenditure of cognitive effort.

Implicit Association & Response

Associations are a common part of life. Grouping people or concepts is how we train our brains to comprehend ideas or react to situations faster. Experiences are a large part of what shape our associations.

Implicit Sensory Associations

Implicit Sensory Associations and Sensory Marketing: The integration of tools from applied consumer neuroscience and sensory science to better approach understanding of the product experience.

Infographics

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