• Providing Clear Insights and Actionable Results
    HCD Research provides clients with clear insights and actionable results for all phases of the marketing cycle. Continuous marketing simulation and optimization are key components in our integrated approach to campaign planning, design, in-market monitoring and ROI assessment.Read more
  • Designing Engaging Ads and Websites
    We combine scientific knowledge of how the brain processes media with expertise in obtaining biometric, survey and behavioral data to provide deeper insights into consumer preferences for online media and brand messaging.Read more
  • Message Development
    Our HCD Message Optimizer™ is a proprietary message development tool that helps clients quickly determine the optimal combination of messages for traditional and digital communications, including existing ads, new ad concepts, websites, viral videos and banner ads.Read more
  • Concept Testing
    The HCD AdverTest™ concept testing tool provides marketers with rapid insight into consumer preferences related to all forms of marketing communications, including print, broadcast advertisements and digital communications.Read more
  • Web Optimization
    The HCD Web Optimizer™ is a suite of qualitative and quantitative tools, to optimize the website elements, determine how well the intended messages resonate with the target audience, and monitor in-market performance and brand equity.Read more
  • Monitoring In-Market Performance
    HCD AdverTrak measures how well the campaign messages are delivered, including quality of the message, retention, relevance, believability and motivation against major competitors' campaigns. It also determines if promotional dollars are driving perception of product attributes and actual buying behavior.Read more

HCD Research Mission

Provide research to optimize organization's communications using the best analytical methods available.

HCD Insights

Science, applications and interpretation of pschophysiological communications research

Latest Blog Post:

Observations from 53rd Annual Meeting of the Society for Psychophysiological Research in Florence, Italy
by Gayle Marks Ph.D.