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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

Neuromarketing Exits ‘Hype Cycle,’ Begins to Shape TV Commercials

An April 19 article in Advertising Age summarized the state of applied neuroscience. The headline of the article is “Neuromarketing Exits 'Hype Cycle,' Begins to Shape TV Commercials.” What I believe was missing from the article is the point that applied neuroscience supplements traditional research. Neuroscience or Neuro-scientific measures should...

UPCOMING EVENTS

BEYOND LIKING: Using Applied Neuroscience to Tap into Consumer Senses and Understand the Impact of Expectations on Emotions

Join us for a webinar on April 14, 2016 at 12:00 PM EDT. Register now!