INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

The Empathetic Consumer Product

Empathy is the feeling that you understand and share another person's experiences and emotions, the ability to share someone else's feelings (http://www.merriam-webster.com/dictionary/empathy). Further, it is the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another. A few weeks ago, I...

UPCOMING EVENTS

Building (or Destroying) your Brand: Psychology & Neuroscience of Branding

This is an educational program sponsored by IVP and HCD Research

Join 2 leading marketing and neuroscience experts for a webinar on Jun 23, 2016 at 12:00 PM EDT.

Register now!