INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

HCD On The Road:  Debunking Neurohype

For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied consumer neuroscience. I’m calling it my manifesto, where I’m basically burning down my own house. You see, my background is in behavioral neuroscience. My undergraduate degree...

UPCOMING EVENTS

12th Pangborn Sensory Science Symposium
20-24 August 2017
Rhode Island Convention Center, Providence, Rhode Island, USA