INDUSTRIES & MARKETS SERVED

  • btn-consumer-package-goods
  • btn-sensory
  • btn-healthcare
  • btn-communication
  • btn-video-games
  • btn-travel
  • btn-financial
  • btn-political

APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within a particular brand portfolio have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets. When you are able to...

UPCOMING EVENTS

Quirks NY
March 5th-6th

IIEX North America
April 23rd-25th

Pangborn 2019
Edinburgh, Scotland
July 28th-August 1st