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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

The Underlying Red Flags of Usability Testing

Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product, service or system. The goal of usability testing is to assess concepts such as understandability, learnability, operability to attractiveness or compliance (Rusu et al., 2015) in the consumer experience....

UPCOMING EVENTS

IIEX North America
April 23rd-25th

Neuro U Symposium (www.neurou.info)
June 6th-7th

Pangborn 2019
Edinburgh, Scotland
July 28th-August 1st