INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

HCD’s MaxImplicit™: Understanding Consumer Need-Gaps

This past week I had the opportunity to guest lecture for Dr. Boryana Dimitrova’s New Product Development course at the Lebow Business School of Drexel University. It’s always a fun experience for me to guest lecture. First of all, our field of applied consumer neuroscience (aka “neuromarketing) is relatively new....

UPCOMING EVENTS

Building (or Destroying) your Brand: Psychology & Neuroscience of Branding

This is an educational program sponsored by IVP and HCD Research

Join 2 leading marketing and neuroscience experts for a webinar on Jun 23, 2016 at 12:00 PM EDT.

Register now!