INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

Fame, Fortune or Failure: The Life of Celebrity Endorsements

Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an effort to grow both the reach and image of the brand. Celebrity endorsements are in all forms of media consumption. The term “celebrity” implies that the individual has experienced some level...

UPCOMING EVENTS

Pangborn 2019
Edinburgh, Scotland
July 28th-August 1st