Providing Consumer Experience Insights

We employ the most effective marketing research tools in order to support the creation of better products, packaging and communications using the highest scientific and professional standards.

The company’s integrated approach to consumer experience applies to three distinct areas: sensory, user, and brand.
Latest Blog Post: The Strange Fear of Truth in the Marketing Profession by Arthur J. Kover, Ph. D
Sensitive psychophysiological tools allow our neuroscientists and sensory science experts to capture conscious and nonconscious experience in terms of:
  • Taste
  • Touch
  • Vision
  • Smell
  • Product Innovation
  • Product Use/Packaging
Using cognitive and psychophysiological tools, we’ll help you gain actionable insights on how to optimize usability and overall experience with:
  • Websites
  • Interactive Digital Media
  • Apps
  • User Interface
  • Digital Advertising
Our integrated neurocognitive metrics help marketing and brand teams evaluate the stopping power and emotional resonance of communication efforts, including:
  • Brand Identity
  • Positioning
  • Concept
  • Messaging
  • Packaging
  • Advertising