INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

Connecting With Consumers: Making Claims (Part 2 in a blog series)

This is part 2 in a blog series covering how we use consumer research to improve consumer products and communications. In this series we will be discussing different methodologies and their applications including: traditional, psychological and neuro based research, claims communications and substantiation, packaging applications, user experience (UX) research, branding,...

UPCOMING EVENTS

Building (or Destroying) your Brand: Psychology & Neuroscience of Branding

This is an educational program sponsored by IVP and HCD Research

Join 2 leading marketing and neuroscience experts for a webinar on Jun 23, 2016 at 12:00 PM EDT.

Register now!