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Setting New Standards In On-line Research
HCD Research is a marketing and communications research company that was founded in 1991. HCD Research focuses solely on providing traditional and e-based marketing and communications research services...

Innovative Products and Services
HCD Research offers a series of innovative Internet-based products and services covering all phases of the advertising cycle: message selection and optimization, advertising testing as well as tracking. In addition, we offer on-line focus groups for qualitative research...

New Services

   HCD AdverTrak™

   Web Site Testing

   DTC Ad Testing

   Mobile Eye-Tracking

   Sales Detail Aid

for more presentations click here...

Latest News


HCD in the News
Apr. 14, 2008 — MediaCurves.com™
on the Fox 29 Special Election Segment
to test Obama's explanation of his comments regarding Pennsylvanians being "bitter".
Apr. 1, 2008 — HCD Research's
MediaCurves' technology used on the Fox 29 Special Election Segment
to discuss Obama and Clinton campaign ads.
Feb. 29, 2008 — HCD Research President Glenn Kessler on
the Fox 5 News at 10
to discuss Clinton Campaign ad "3AM Phone Call"
Feb. 4, 2008 — HCD Research President Glenn Kessler on
Fox's "Good Day New York"
to discuss the 2008 Super Bowl Commercials
Sep. 2007 — HCD Research President Glenn Kessler speaks at the e-Voter Institute Conference
Feb. 5, 2008 — Fox sets new Super Bowl records with audience and ad revenues — The New York Giants' dramatic last-minute win over the New England Patriots pulled in...
Feb. 5, 2008 — Ad score card's winners, losers — "I thought this year the game was much more interesting than the advertising," said Glenn Kessler, president of HCD Research...
Feb. 4, 2008 — Super Bowl Viewers Say FedEx Delivered Winning Ad — Results of a national study conducted among 2,400 Super Bowl viewers last night revealed...
Feb. 4, 2008 — The Postgame Ad-Ranking Game — A firm called HCD Research, which had the FedEx ad first, recruited more than 2,400 people...
Jan. 28, 2008 — State of the Union Viewers Show Range of Emotions — During the president's State of the Union address, research company MediaCurves.com conducted a poll...
Jan. 15, 2008 — Kennedy ad wins some over to Hugo Chavez — ...ads running now that are similar to those that ran last year can evidently have an effect...
Jan. 7, 2008 — Which Ads Will Score Among Super Bowl Viewers? — National Research Firm Will Test Ads and Announce Winners
Jan. 4, 2007 — It's All In Your Headgear: Woman Wearing Shawls Are Less Welcome in the 'Hood'

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