INDUSTRIES & MARKETS SERVED

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APPLIED CONSUMER NEUROSCIENCE

appliedconsumerneuroscience

HCD INSIGHTS BLOG

Applied Consumer Neuroscience FAQ

Using neuroscience to conduct consumer research is a relatively new approach to the field of market research. The application of neuroscience technologies and methodologies to better understand the consumer experience is a very exciting idea. However, “With great power comes great responsibility,” as the character Ben Parker of Spider-Man fame...

UPCOMING EVENTS

Building (or Destroying) your Brand: Psychology & Neuroscience of Branding

This is an educational program sponsored by IVP and HCD Research

Join 2 leading marketing and neuroscience experts for a webinar on Jun 23, 2016 at 12:00 PM EDT.

Register now!