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The HCD Team shares tons of informative content about our tools, methodologies, and overall experience in the market research industry every week. Follow along to engage in curious conversations, explorative blogging, & resourceful info on how to optimize your research initiatives.


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Glenn Kessler

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.


He is a regular guest speaker at The College of New Jersey, The Wharton School, University of Pennsylvania and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.

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James P. Rowell

Prior to co-founding HCD, Mr. Rowell was the President of the Somerset Consulting Group, a company that specialized in sales and marketing consulting, specifically in the area of market research and new business development. These services were integrated with HCD Research in 1993.

Earlier work experience includes Ortho Diagnostic Systems, a Johnson & Johnson company, from 1969 to 1985. Positions held include: Group Product Director, Marketing Director, Sales Manager and Sales Representative. Responsibilities included general management of sales and marketing functions including market research, product finance, national accounts, sales training and development, product promotion and advertising, technical services and technology acquisition.

Mr. Rowell received his Bachelor of Arts Degree from Olivet College in 1966 and served in the US Army from 1966 to 1969 earning the rank of First Lieutenant.

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Marcella Markman

As Executive Vice President, Marcella Markman assists in identifying new business opportunities, company strategy, and overseeing operations. Her main responsibilities include business development, developing new products and managing operations. Ms. Markman believes in utilizing innovative and creative approaches to understand consumers’ experiences, emotions and desires. Her goal is to provide clients with meaningful and actionable insights that will help guide their business decisions. Ms. Markman has been working at HCD for over 15 years.

Ms. Markman also plays an integral role in developing and enhancing the processes within the company's operations.  She has participated in various marketing research conferences and training programs including CASRO's (Council of American Survey Research) Advanced Project Directors Training Workshop and Sales Workshop.

Ms. Markman graduated from TCNJ as a Mathematics Major and with Law and Justice and Statistics minors. She specializes in research for the commercialization process of brands, establishing a trust and rapport with all of her clients (whom she likes to call friends), and assists in building the research story with analytics. Ms. Markman has two small fries that are the apple of her eye. The beach and dancing are her serenity and chocolate is the way to her heart.

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Michelle Niedziela, PhD

Michelle is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. Michelle obtained a PhD and masters in neuroscience and biopsychology from Purdue University and a BS in psychology from Florida State University.


Beginning as Scientific Director, Michelle led research design and handled all things science related. Currently as VP of Research and Innovation at HCD Research, Michelle focuses on finding and integrating new applied consumer neuroscience tools with traditional methods used to measure consumer response. 


Outside of the office, Michelle loves travelling and dancing. Her favorites places include Vietnam, Taiwan, Croatia, and Iceland. She also taught Argentine Tango while in graduate school.

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Richard Berke

Richard has been with HCD for more than 20 years. As Vice President of Finance and Legal Affairs, he oversees all financial matters and directs accounting functions for HCD. Advises the company’s executives and senior managers on legal and policy matters related to the organizations operations including laws and regulations impacting the marketing research industry. Represents HCD Research at the Insights Association General Counsel and Privacy Officer Forum.

Prior to joining the company, Berke held various legal and academic positions, including serving as an attorney in a private law practice and as an adjunct professor at the Community College of Philadelphia.

Berke earned a BA from the State University of New York at Stony Brook and a JD from Boston College.

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Bill Thau

Bill is the head of the technology team at HCD Research and is in charge of creating and executing all of HCD’s corporate technology initiatives. He has been with HCD Research since 2006 and is well versed in all forms of data collection- from paper surveys all the way up to autonomic nervous system measurement. Bill is also in charge of neuroscience lab design, administration, training, and signal processing.


Bill holds a BS in Computer Science from St. Joseph’s University and an MS in Computer Science from Villanova University.

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Allison Gutkowski

As Director of Global Research for HCD Research, Allison specializes in all thing’s client related, including educational sessions on applied behavioral neuroscience and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.


Allison is very passionate about what we do here at HCD and loves to talk about it. Allison loves hearing clients’ pain points and unique obstacles that they face with their products and brands. This allows us to explore new approaches and applications that provide a solution to a problem they have not been able to solve with past research approached. Each question brings a new challenge.


Ms. Gutkowski earned a Bachelor of Science degree in Business Administration from The College of New Jersey. In 2011, Allison joined the HCD team and began by understand the research processes and the inner-workings with each unique project. This brings a holistic understanding to her current role and enjoys being involved in every aspect of the project journey.

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Amanda Golod

As the Director of Analytics at HCD Research, Amanda consults with account executives regarding study objectives, survey design, sampling and research methodologies. Amanda is also responsible for managing quantitative market research projects, including developing questionnaires, analyzing research data using SPSS and preparing comprehensive client reports. In addition, Mrs. Golod provides quality control during the survey testing and client deliverable phases of research projects. She is also a trained technician for biometrics and is responsible for biometric study reporting, including developing the appropriate data visuals and analysis of the results.

Prior to joining HCD Research, Amanda served as an intern for Gallup & Robinson Research and Consulting where she worked on a pricing model for the company and was exposed to the marketing research process.

Mrs. Golod earned a BA in mathematics, with secondary concentrations in Finance and Statistics, from The College of New Jersey. Continuing her education, she also completed the Principles of Market Research program through the University of Georgia.

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Janice King

Jan has spent many years in the field of accounting and finance. She is a graduate from Centenary College in Hackettstown, NJ with a BS in Accounting. Since then, she has worked for a utility company as a staff accountant and later spent 18 years at a German extruder machinery company as the accounting manager. While there, she was able to use her skills to transform a manual accounting department into an integrated computerized ERP system that was crucial to the overall growth of the company. Problem solving is one of her favorite areas of accounting and she has felt lucky to be able to use that skill in her profession.


Jan has been with HCD Research for 2 years as the Director of Finance. She enjoys the diverse opportunities available within the focused department. While at HCD, she has been able to use her extensive experience to introduce new accounting models to reduce time and expense, while increasing the accuracy of reporting. As with most fields, accounting is always changing and growing behind the scenes and she feels it is important to be able to integrate new methods and procedures for the overall health of the company, while also maintaining the company’s core mission. Jan believes that since accounting overlaps into other departments, it is crucial to cultivate a positive working relationship with everyone and she has found the dedicated and helpful team at HCD to be a pleasure to work with.


When not immersed in numbers, Jan enjoys feeding her creative side with painting, music and gardening. She loves nature and the outdoors, although she always has a book in progress as well. Jan is also a longtime yoga practitioner and meditator.

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Cara Silvestri

Cara is a graduate from the College of New Jersey, with bachelor’s degrees in Marketing and International Studies. Before joining HCD, Cara enjoyed working at her family business in northern New Jersey, the Goffle Road Poultry Farm, which is a small business serving all natural, free range poultry products for 60 years.


With various experiences in providing great customer service and experiences, Cara has spent her professional career developing and fine tuning skills that can not only help clients and companies but also anyone around her. She loves the variety of jobs we take on at HCD and the focus on education, good science, and innovation. Cara enjoys being a dedicated client contact to ensure HCD is meeting all needs and requests, and takes on various other jobs at HCD including marketing and project management. Outside of work, Cara is an avid player of Ultimate Frisbee and enjoys hiking, traveling, and learning more about the world around her.

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Beverly Reid

Before joining HCD, Beverly earned her BSIT from the University of Phoenix. For 18 years, she worked as Director of Data Operations/IT at Adelphi Research by Design where she oversaw all aspects of quantitative research, specializing in front and back-end programming, coding, and advanced analytics. Beverly also managed a team of 5 programmers, as well as IT staff.


Beverly has been working at HCD Research for almost ten years. Before becoming Senior Project Manager, Beverly was a Coder and Qualitative Coordinator at HCD. She loves the variety that comes with working at HCD and the kind hearted staff she works alongside.

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Rachel Horn

Rachel is a recent graduate from The College of New Jersey. At TCNJ, Ms. Horn studied psychology and participated in multiple labs and research projects that helped hone her love for scientific inquiry and research in general. These included TCNJ’s Memory & Aging Lab and its Testing and Assessment in Psychology Lab as well as her own Honors Thesis project on the effect of calorie labeling on menus. Through these experiences, Ms. Horn developed important research skills and learned about the best ways to design, execute, and report a study.

Through her research and classes at TCNJ, she also developed a strong interest in real-world applications of psychology, particularly how psychology can be applied to business. When she first learned about HCD Research, she was particularly interested in its mission to do just  this—apply neuroscience to inform marketing decisions. She began her role as an analyst at HCD this past October and have already had opportunities to see neuromarketing in action. She is truly looking forward to further honing my skills as a research analyst and grow along with this ever-developing field!

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Kathryn Ambroze

Joining HCD as a Behavioral Research Scientist in the beginning of 2019, Kathryn is a part of the Research and Innovation team. Her role at HCD involves continuously trying to help improve applied neuroscience designs, testing environments, and tactical strategy work to streamline the innovation process. Kathryn manages and operates on- and off-site client and internal research programs by fielding physiological, EEG and eye-tracking data. Her job also involves acting as a liaison for the scientific community and the general public by simplifying complex scientific concepts for publications, presentations and blog posts. Kathryn really appreciates how her role at HCD provides the freedom to explore new ideas and think critically about progressions within the fields. She also loves working with professionals of different disciplines who encourage collaborating and brainstorming.

Kathryn received her BS from Muhlenberg College where she studied Neuroscience and Business. During her time at Muhlenberg, she was a researcher in a Memory and Arousal Neuroscience Lab and a Consumer Psychology Lab. Her academic interests led her to study abroad in Denmark, where she began merging her passions for marketing and neuroscience by interning with international businesses and learning more about Behavioral Neuroscience. The interdisciplinary approach allowed Kathryn to apply what she learned in the classroom and lab to different activities she participated in such as the Alpha Chi Omega Fraternity and the Chamber Orchestra.

Music is a very big part of her life. Kathryn play violin, viola and piano, but also loves attending theater performances, going to music festivals or just listening to a playlist of any genre on Spotify.

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Brooke Kellman

Brooke has been working at HCD since March of 2019! As an accounting assistant she works on payables while assisting with other accounting needs as necessary. Brooke attended Longwood University for two years before graduating from Strayer University with a Bachelor’s degree in Business Administration. Prior to joining the HCD team, she worked as an accounting assistant for 10 years for a content solutions company that works with academic and trade publishers. Brooke says that her favorite part about working at HCD is her fantastic coworkers and a great work environment. In her free time, Brooke enjoys spending time with her husband and two young children– camping, hiking, canoeing, gardening, and going on trips!

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Sadie Snyder

Sadie received her Bachelor of Science degree in Marketing from Montclair State University in 2019. There, she discovered an added interest in statistics, which lead her to explore the vast research aspects of marketing. 


After taking classes pertaining to Marketing research, she gained foundational skills such as developing questionnaires, analyzing research data, and participating in on-campus focus groups. From there, she discovered her passions for data collection and the identification of trends and patterns within data. When the workday ends, she spends her time kayaking, listening to her self-made music playlist (perfect for long road trips or a quick local drive), and going on adventures with her family dog, Peppa.

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Martha Bajec, PhD

Dr. Martha Bajec has spent the last decade working as a scientist and leader for some of the world’s largest and most influential consumer packaged goods companies. With undergraduate and master’s theses focused on neurotransmission in model organisms and doctoral work on individual differences in human oral sensation, Martha has put the rigor and stringency of her training to work in delivering evidence-based insights on CPG categories ranging from fortified milk-based products through carbonated beverages, and beer and wine through tobacco and cannabis. 


As Principal at Bajec Senseworks consulting, Martha lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.

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