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More About Our Tools

HCD Research ® is a traditional research house that has been utilizing classical techniques for almost 30 years. 

Methods include:

  • Quantitative Online Surveys

    • Multivariate techniques (Regressions, discriminant analysis, factor analysis, cluster analysis, etc)

    • Conjoint, Maximum Differential Scaling, Total Unduplicated Reach and Frequency

  • Qualitative Interviews and Focus Groups

    • In person, tele-web, discussion boards

While innovative approaches such as neuroscientific, behavioral and/or psychological tools, should be implemented in research designs, it is critical to always have a traditional component. Innovative methods are not a replacement, they are a complement to add color and understanding to what consumers are articulating about their experience.  The implementation of both traditional and applied consumer neuroscience methodologies gives us a holistic understanding of the consumer experience.

For more information on our work check out our RESOURCES Page for whitepapers, infographics, and downloadables!

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