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Whitepapers

Behavioral Coding

Behavioral coding is a simple, noninvasive, observational research method used to quantify a participant’s actions within an environment or with a particular stimulus.

Brand Harmony

The concept of ensuring all components within a brand portfolio have a consistent name, visual identity and positioning among several geographic or product/service markets. In other words, is your product experience
meeting the promise and expectation delivered by its sensory cues.

Brand Tracking

Brand Tracking: a strategy to systematically evaluate the performance of a brand or company by focusing on key metrics.

Conjoint analysis

Conjoint analysis is a quantitative marketing research method that uses consumer preferences to determine the value of features through trade-offs.

Cross-Modal Association

The tendency of consumers to perceive certain features or dimensions of one sensory input as a different sensory input.

Electroencephalogram (EEG)

The input that can be gathered from EEG has a lot of potential to give a
direct and valid measure of global activity in the brain.

Eye (Tracking) of the tiger

Eye tracking is well-known as a method to determine an objective measure of visual attention. Modern eye tracking is not constrained to a lab, making it easily utilized in school, hospital, home, and business research settings.

Facial Coding

Facial Coding is a process used in research to collect and categorize emotional reactions via facial expressions.

Habit Loops

A tripart cyclical pattern consisting of cues, routines and rewards which strongly influences decision-making by minimizing the expenditure of cognitive effort.

Implicit Association & Response

Associations are a common part of life. Grouping people or concepts is how we train our brains to comprehend ideas or react to situations faster. Experiences are a large part of what shape our associations.

Implicit Sensory Associations

Implicit Sensory Associations and Sensory Marketing: The integration of tools from applied consumer neuroscience and sensory science to better approach understanding of the product experience.

It's Electric: A Crash Course On Galvanic Skin Response

Galvanic Skin Response (GSR) can also be referred to as Electrodermal Activity (EDA), Psychogalvanic Reflex (PGR), Skin Conductance Response (SCR), or Electrodermal Response (DR). Whatever you want to refer to it as (the remainder of this post will use GSR for the sake of clarity), it is a biometric signal that is used to study the autonomic activation of sweat glands.

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