PSYCHOLOGICAL
More About Our Tools
Through our use of psychological and behavioral assessments (such as behavioral coding, mood and personality testing, implicit measures, etc.) we can better understand the holistic consumer experience than with traditional qualitative and quantitative work alone. Our tools are simple, reliable, and validated. We seamlessly integrate our measures into surveys and other research designs. All our methods can be done online or in-person.
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Mood & Personality Assessments
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Implicit Associations & Perception Measures
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Cognitive Performance & Assessment
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Behavioral Coding
Our approach uncovers psychological drivers for brand associations, consumer preferences, attitude formation, decision making, and ultimately, helps better predict consumer behavior. Our results lead to actionable business decisions, leveraged to develop successful marketing and product campaigns, and tailored to the needs of the consumer.
