OUR BLOG

Your perception of a product: Where does it come from & how does it change your purchasing decision?

On Myths and Methods

New Hire Alert

HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap

The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose

HCD Research: Proudly, we are not a “neuromarketing company.”

Neuromarketing During COVID: Flexibility, Agility, and Surviving a Pandemic

A Reflection on my Market Research Internship

Applying Behavioral Science to UX Research: How Neuro-Tools Diagnosed Vaccine Scheduling UX

Student Reflections: NeuroU 2021