Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions
Pandemic Challenges Call for Restyling Apple AirPods
Student Voices Series: Meet Alexa!
Your perception of a product: Where does it come from & how does it change your purchasing decision?
On Myths and Methods
New Hire Alert
HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap
The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose