LEARN. CONNECT. INSPIRE.
NeuroU aims to educate researchers and industry professionals about innovative methods from neuroscience, psychology, behavioral science, and traditional market research to gather consumer insights. This event will arm attendees with both a base level of knowledge about these tools as well as examples of how to apply them.
What is Neuro University?
NeuroU is an educational symposium dedicated to helping individuals learn about neuroscientific, psychological, behavioral, and traditional market research tools used in consumer research. Professionals from academia and industry, spanning from brand development to product lines, are invited to join the conversation and gain a holistic perspective on consumer research. The event will cover not only the basics of applied behavioral neuroscience, but also real-world applications and in-depth explanations of methodologies utilized by researchers, experts, and end-clients.
This free, multi-day virtual format includes educational talks, expert advice, and networking opportunities so attendees can come together to celebrate innovation and learn more.
Topics & Sessions
Our event this year will highlight and be organized around three areas of interest: Brand Harmony, the Metaverse, and Consumer Experience. These topics allow us to look at the consumer as key in the experience; how does the consumer experience the brand? how do you reach them? how do you make them loyal customers and what is driving that? what tools are available to help us understand the consumer in today's world?
Our speakers come from all different areas of interest and expertise including academia, research, and industry. It is important to gain foundational knowledge as well as listen to the experts when investigating new methods. This is why a diverse group of speakers are chosen for NeuroU. We value these voices and want to bring knowledgeable, unique, and innovative perspectives and ideas to the forefront as the world of research continues to rapidly change.
These topics apply to the vastly interconnected world we live in today. As both consumers and insights professionals trying to navigate our own responsibilities, we understand the value of time and using it wisely. NeuroU strives to provide interesting and impactful information that can be widely applied.
Why Attend NeuroU?
Education and awareness of neuro-myths
Neuro-myths and bad research outcomes often result due to lack of knowledge in this space. Although no one can become an expert overnight, gaining an awareness of both the uses and abuses of popular tools in applied consumer neuroscience is essential to success.
Growing your research network
Our speakers and the HCD team are more than happy to connect with attendees to discuss specific questions or thoughts. By building a network of experts in this area, you will be better equipped to find the honest, evidenced-based information.