Apr 9, 20101 minBlogTiger Woods and Dad in New Nike Ad…Doesn’t Help Nike or TigerThe latest Nike commercial featuring Tiger Woods with his Dad‘s voice over falls flat with viewers. Sure, there is lots of interest in...
Mar 23, 20102 minBlogDelivering Effective and Ineffective ApologiesDuring the past year, we have tested a broad range of apologies from celebrities, sports figures, political figures and corporate...
Feb 24, 20101 minBlogSuper Bowl Ads 2010For the second year in a row, the Super Bowl ads scored lower than the previous year in our annual Super Bowl ad testing that we hosted...
Nov 13, 20091 minBlogMeasuring the ROI of In-Market Advertising CampaignsIn today’s volatile economy, measuring the return on marketing investment (ROMI) is an essential part of a marketer’s strategic...
Oct 22, 20092 minBlogDesigning Websites: Research Objectives are Similar to Print and Broadcast CommunicationsFor the most part, marketing researchers have had little involvement in developing specifications for websites. Typically, web...
Jan 30, 20092 minBlogRelaxing the Death-Grip of Norms in Communications ResearchMost advertisers expect research companies to provide norms as part of their advertising testing services. Those norms are usually...