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It is well-known within the pharmaceutical industry that one of the key elements in a company’s competitive strategy is the ability to...

The latest Nike commercial featuring Tiger Woods with his Dad‘s voice over falls flat with viewers. Sure, there is lots of interest in...

During the past year, we have tested a broad range of apologies from celebrities, sports figures, political figures and corporate...

For the second year in a row, the Super Bowl ads scored lower than the previous year in our annual Super Bowl ad testing that we hosted...

In today’s volatile economy, measuring the return on marketing investment (ROMI) is an essential part of a marketer’s strategic...

For the most part, marketing researchers have had little involvement in developing specifications for websites. Typically, web...