Neuroscience is more than emotion
I recently attended and spoke at the NIMF (Non-conscious Impact Measurement Forum, http://nimf.insightinnovation.org/) in NYC on...
Neuroscience is more than emotion
We used to stuff envelopes… Now we do brain science
Sensory Marketing and Sensory Branding
HCD Research and PlayCollective Partner on Cutting Edge Research For Kids and Family Consumer Produc
The Strange Fear of Truth in the Marketing Profession
Marketing Research Supplier or Technology Company?
HCD Research Introduces Cognitive and Neuromarketing Metrics
Don’t employ Neuromarketing Research… Unless it is part of an integrated approach
The science of interpreting advertising messages:<br>The parable of the elephant and the optimistic
Observations from 53rd Annual Meeting of the Society for Psychophysiological Research in Florence, I