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Connecting The Dots Between Implicit & Explicit Data Sources To Unlock Deeper Consumer Insight

In partnership with Reckitt, this poster explores how insights from multiple data collection sources (implicit & explicit) is an effective way of creating a cohesive story with clear actionable insights regarding which attributes impact decision making (which to target & which to avoid). In addition, it discusses how implicit reaction time testing can be used as a technique to uncover strong associations to liking-independent variables for better differentiation.

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