Brand Tracking Brand Tracking: a strategy to systematically evaluate the performance of a brand or company by focusing on key metrics. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Implicit Association & Response Associations are a common part of life. Grouping people or concepts is how we train our brains to comprehend ideas or react to situations faster. Experiences are a large part of what shape our associations. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Self-Assessment Manikin (SAM) A non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to stimuli; in other words, how motivated or empowered a consumer feels. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

It's Electric: A Crash Course On Galvanic Skin Response Galvanic Skin Response (GSR) can also be referred to as Electrodermal Activity (EDA), Psychogalvanic Reflex (PGR), Skin Conductance Response (SCR), or Electrodermal Response (DR). Whatever you want to refer to it as (the remainder of this post will use GSR for the sake of clarity), it is a biometric signal that is used to study the autonomic activation of sweat glands. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Facial Coding Facial Coding is a process used in research to collect and categorize emotional reactions via facial expressions. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Habit Loops A tripart cyclical pattern consisting of cues, routines and rewards which strongly influences decision-making by minimizing the expenditure of cognitive effort. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Overcoming The Complexities Of Exploring Consumer Emotions & Avoiding “Junk Science”: The Importance Of Planning, Critical Thinking, And Context This poster explores the complexities in measuring emotion, including difficulties ranging from misused tools to overreaching, unsupported claims and explores how conducting impactful emotion research requires planning, critical thinking, and consideration of context. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

The cannabis consumer: Establishing a consumer technical model for consumer cannabis This poster breaks down two case studies that looked at consumer drivers when viewing cannabis products. Key takeaways reveal the need to better understand and address this growing market, through methods such as the consumer technical model. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Brand Harmony The concept of ensuring all components within a brand portfolio have a consistent name, visual identity and positioning among several geographic or product/service markets. In other words, is your product experience meeting the promise and expectation delivered by its sensory cues. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Max Diff Scaling Maximum Difference (aka MaxDiff) scaling is an efficient questioning method that elicits a forced preference, thus differentiating the items being tested. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Putting the consumer first: a behavioral technical model for consumer decision-making and choice This poster explores effectively using a behavioral approach to identify sensory-based drivers of consumer behavior to disrupt behavior with new innovations, creating actionable behavioral design. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

The World of “Biometrics” and Where Psycho-Physiology Fits in It The term “biometrics” has been applied to multiple disciplines as a method of collecting behavioral or physiological measurements of the body. While information-overload can make these tools seem intimidating, a lot of valuable research can come from proper use of physiological metrics. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD