MaxImplicit A powerful combination of traditional and psychological research methods that provide valuable insights into the needs of consumers as well as how brands and products are associated and fulfilling (or neglecting) these needs. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Feeling good: proving efficacy of fragrance (lavender, ylang ylang on well-being) This poster highlights the combination of neuro-physiological (EEG and biometrics) and psychology tools (mood assessments) with a behavioral paradigm to better understand how sensory cues and perceptions can drive product efficacy in the wellness space. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Electroencephalogram (EEG) The input that can be gathered from EEG has a lot of potential to give a direct and valid measure of global activity in the brain. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

System-Thinking To understand consumer decision making, the modes of thinking categorizes different thought-processes to develop language around abstract concepts of human judgement. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Eye (Tracking) of the tiger Eye tracking is well-known as a method to determine an objective measure of visual attention. Modern eye tracking is not constrained to a lab, making it easily utilized in school, hospital, home, and business research settings. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Implicit Sensory Associations Implicit Sensory Associations and Sensory Marketing: The integration of tools from applied consumer neuroscience and sensory science to better approach understanding of the product experience. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD