Feb 3, 20206 minBlogThe Impact of Logo ColorsAs seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
Oct 3, 201910 minBlogFame, Fortune or Failure: The Life of Celebrity EndorsementsAthletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Dec 19, 20184 minBlogBrand HarmonyThe idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...