Brand Tracking Brand Tracking: a strategy to systematically evaluate the performance of a brand or company by focusing on key metrics. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Brand Harmony The concept of ensuring all components within a brand portfolio have a consistent name, visual identity and positioning among several geographic or product/service markets. In other words, is your product experience meeting the promise and expectation delivered by its sensory cues. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

TRADITIONAL More About Our Tools HCD Research ® is a traditional research house that has been utilizing classical techniques for almost 30 years. Methods include: Quantitative Online Surveys Multivariate techniques (Regressions, discriminant analysis, factor analysis, cluster analysis, etc) Conjoint, Maximum Differential Scaling, Total Unduplicated Reach and Frequency Qualitative Interviews and Focus Groups In person, tele-web, discussion boards While innovative approaches such as neuroscientific, behavioral and/or psychological tools, should be implemented in research designs, it is critical to always have a traditional component. Innovative methods are not a replacement, they are a complement to add color and understanding to what consumers are articulating about their experience. The implementation of both traditional and applied consumer neuroscience methodologies gives us a holistic understanding of the consumer experience. RESOURCES For more information on our work check out our RESOURCES Page for whitepapers, infographics, and downloadables!

The cannabis consumer: Establishing a consumer technical model for consumer cannabis This poster breaks down two case studies that looked at consumer drivers when viewing cannabis products. Key takeaways reveal the need to better understand and address this growing market, through methods such as the consumer technical model. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Connecting The Dots Between Implicit & Explicit Data Sources To Unlock Deeper Consumer Insight In partnership with Reckitt, this poster explores how insights from multiple data collection sources (implicit & explicit) is an effective way of creating a cohesive story with clear actionable insights regarding which attributes impact decision making (which to target & which to avoid). In addition, it discusses how implicit reaction time testing can be used as a technique to uncover strong associations to liking-independent variables for better differentiation. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Behavioral Coding Behavioral coding is a simple, noninvasive, observational research method used to quantify a participant’s actions within an environment or with a particular stimulus. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Facial Coding Facial Coding is a process used in research to collect and categorize emotional reactions via facial expressions. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

AR Survey Tool Augmented Reality (AR) Surveys: A market research methodology which allows the participant to respond to digital survey questions on the screen while viewing the product through their device’s camera. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Simplicit Simplicit: Self-Assessment Manikin (SAM) + Implicit Testing Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

What is Facial EMG? For our bodies to move, muscles are constantly contracting and relaxing. Electromyography (EMG) is a form of biometrics that measures the electrical activity of individual muscle contractions. The activity in facial muscles specifically is recorded by a facial electromyography, or fEMG. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Electroencephalogram (EEG) The input that can be gathered from EEG has a lot of potential to give a direct and valid measure of global activity in the brain. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD