Conjoint analysis Conjoint analysis is a quantitative marketing research method that uses consumer preferences to determine the value of features through trade-offs. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

NeuroUX Measuring how participants feel when interacting with a system (i.e., website, software, app, consumer product, etc.). Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Setting the mood: Using self-report and psychophysiological measures to explore emotions elicited by fragrances This poster reveals how a multi-dimensional approach and understanding of consumer perception and experience leads to deeper insights that inform how products are developed and positioned. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

World Taste and Smell Day Association: Towards the public elevation of the chemical senses HCD's Michelle Niedziela joined the World Taste and Smell Day Association to help create a Perceived Value Study, which will uncover how much people value taste and smell. The survey will be discussed, in addition to other topics, on the World Taste and Smell Day on September 14, 2022. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

What is Facial EMG? For our bodies to move, muscles are constantly contracting and relaxing. Electromyography (EMG) is a form of biometrics that measures the electrical activity of individual muscle contractions. The activity in facial muscles specifically is recorded by a facial electromyography, or fEMG. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Behavioral Coding Behavioral coding is a simple, noninvasive, observational research method used to quantify a participant’s actions within an environment or with a particular stimulus. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

AR Survey Tool Augmented Reality (AR) Surveys: A market research methodology which allows the participant to respond to digital survey questions on the screen while viewing the product through their device’s camera. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Connecting The Dots Between Implicit & Explicit Data Sources To Unlock Deeper Consumer Insight In partnership with Reckitt, this poster explores how insights from multiple data collection sources (implicit & explicit) is an effective way of creating a cohesive story with clear actionable insights regarding which attributes impact decision making (which to target & which to avoid). In addition, it discusses how implicit reaction time testing can be used as a technique to uncover strong associations to liking-independent variables for better differentiation. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Simplicit Simplicit: Self-Assessment Manikin (SAM) + Implicit Testing Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Perception Is Paramount: Leveraging Behavioral Science To Drive Innovation For The Cannabis Consumer This poster explores how cannabis consumers (current users and non-users) knowledge, expectations and perceptions differ among formats and within the category, as well as the untapped potential and unmet needs. I agree to be contacted by an HCD Employee after completing this form. Download Poster Last Name Email SUBMIT Complete the form below to access the poster. First Name Thanks for submitting! Position Company For more information please check out our Website Privacy Policy Page. Press the button to download the poster. DOWNLOAD

Mood Mapping HCD Mood Map (U.S. Pat. No. 10,430,810): is a data visualization used to aid in the explanation and interpretation of multiple outputs used in psychological or neuroscientific applications in market research, to provide an overall summary of the tested experience. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD

Skin Temperature (SKT) A psychophysiological measure used as an indicator of certain affective states such as stress or tension. Download White Paper Last Name Email SUBMIT Complete the form below to access the white paper. Thanks for submitting! First Name Company Position I agree to be contacted by an HCD Employee after completing the Whitepaper form. For more information please check out our Website Privacy Policy Page. Press the button to download the white paper. DOWNLOAD