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OUR BLOG
- May 4, 2020
- 3 min
“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
- Dec 19, 2018
- 4 min
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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