HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research
The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
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OUR BLOG
- Feb 6
- 5 min
The Emotion Paradox in Consumer Research
The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
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