Mar 174 minBlogHCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion ResearchThe lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
Feb 65 minBlogThe Emotion Paradox in Consumer Research The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
Feb 3, 20224 minBlogPandemic Challenges Call for Restyling Apple AirPodsLearn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.