Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
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OUR BLOG
- Nov 24, 2020
- 7 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
- May 18, 2020
- 5 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
- Sep 13, 2019
- 2 min
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
- Dec 19, 2018
- 4 min
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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