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How does the perception of a product affect our purchasing decision? Where does it come from?

The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...

Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...