Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
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OUR BLOG
Aug 15, 20221 min
Meet our new market research analyst-Sophia!
Sophia is a recent graduate from the University of Rochester, where she received a Bachelor of Science in Brain and Cognitive Sciences...
Jul 28, 20229 min
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
Jun 8, 20227 min
April showers brought May flowers!
What has spring, sprung for us? Learn more about the cannabis plant!
Apr 12, 20223 min
The ‘New’ Reefer Madness
Martha Bajec, Phd - Senior Scientific Consultant of HCD is starting her "New" Reefer Madness series today!
Mar 23, 20223 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
Mar 3, 20223 min
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap
Feb 11, 20225 min
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions
Using HCD's pioneering technology AR Surveys to see what shopper feel and see in real time.
Feb 3, 20224 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
Jan 20, 20225 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
Jan 14, 20223 min
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
Nov 24, 20207 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
Aug 26, 20202 min
Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
Jul 28, 20207 min
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
May 19, 20202 min
Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care
30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...
May 18, 20205 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
Apr 20, 20206 min
Adjusting to New Norms: Consumers and Market Research Now
From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...
Mar 25, 20207 min
The Show Must Go On: Consumer Research During Difficult Times
Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...
Jul 29, 201911 min
Back to the Future: System 3
Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...
Jun 20, 20194 min
Reflection on NeuroU 2019
Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...
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