Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
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OUR BLOG
- Aug 15, 2022
- 1 min
Meet our new market research analyst-Sophia!
Sophia is a recent graduate from the University of Rochester, where she received a Bachelor of Science in Brain and Cognitive Sciences...
- Jul 28, 2022
- 9 min
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
- Jun 8, 2022
- 7 min
April showers brought May flowers!
What has spring, sprung for us? Learn more about the cannabis plant!
- Apr 12, 2022
- 3 min
The ‘New’ Reefer Madness
Martha Bajec, Phd - Senior Scientific Consultant of HCD is starting her "New" Reefer Madness series today!
- Mar 23, 2022
- 3 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
- Mar 3, 2022
- 3 min
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap
- Feb 11, 2022
- 5 min
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions
Using HCD's pioneering technology AR Surveys to see what shopper feel and see in real time.
- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
- Jan 20, 2022
- 5 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
- Jan 14, 2022
- 3 min
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
- Nov 24, 2020
- 7 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
- Aug 26, 2020
- 2 min
Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
- Jul 28, 2020
- 7 min
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
- May 19, 2020
- 2 min
Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care
30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...
- May 18, 2020
- 5 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
- Apr 20, 2020
- 6 min
Adjusting to New Norms: Consumers and Market Research Now
From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...
- Mar 25, 2020
- 7 min
The Show Must Go On: Consumer Research During Difficult Times
Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...
- Jul 29, 2019
- 11 min
Back to the Future: System 3
Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...
- Jun 20, 2019
- 4 min
Reflection on NeuroU 2019
Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...
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