OUR BLOG

Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO

A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...

Meet our new market research analyst - Brenda!

Brenda graduated from the University of Texas at El Paso where she majored in Mathematics and minored in Psychology. During her time in...

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

New Hire Alert

Helen Ross is a new hire at HCD Research as the Creative Marketing Manager!

Marketplace Alienation: Avoiding Consumer Discontent

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...

Adjusting to New Norms: Consumers and Market Research Now

From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...

The Show Must Go On: Consumer Research During Difficult Times

Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...

Back to the Future: System 3

Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...

Reflection on NeuroU 2019

Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...

The Underlying Red Flags of Usability Testing

Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...

Neuromarketing: Identifying The Fact From the Fiction

One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...