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Webinar: Join us on 4/9, 1:00 pm EST as HCD’s Dr. Michelle Niedziela participates on Nonconscious Me

Dr. Michelle Niedziela, Scientific Director of HCD Research will participate in a webinar titled “MEASURING NONCONSCIOUS IMPACT AND THE APPLICATION OF NEUROSCIENCE” as part of a program sponsored by the Nonconscious Impact Measurement Forum: (NIMF) Thursday, April 9, 2015 at 1PM ET.

Last Fall Dr. Michelle Niedziela participated as an invited speaker at the NIMF meeting in New York. The meeting focused on the growth of nonconscious measurement in the market research space. The goal was to increase collaboration among corporate researchers, market research consultants, technology consultants and academics.

Dr. Niedziela will be continuing the conversation with a special 1 hour webinar that will dive deeper into the areas of applied neuroscience, implicit approaches, behavioral economics techniques, biometric measurement and holistic nonconscious models. Hear updates on nonconscious advancement and learn how experts in our industry are applying the latest approaches for maximum business impact.

Dr. Niedziela is a behavioral neuroscience expert in neuropsychology, psychology and consumer science, experienced in both academic and industry environments. Michelle obtained a PhD and masters in neuroscience and biopsychology from Purdue University and a BS in psychology from Florida State University.

Michelle began her career as a post doctoral fellow at Monell Chemical Senses Center working on industry sponsored research of functional foods. She continued her career at Johnson & Johnson where she specialized in research and development of innovation technologies and methodologies for consumer products, clinical and experimental protocol and design development for R&D consumer products, discovery and development of innovative consumer science methodologies for consumer products and acted as the technical lead for technology development programs in the areas of neuroscience, psychology, flavor and fragrance. At Mars Chocolate, Michelle worked on global sensory projects and was responsible for supporting global raw material projects from agropractice to application, working cross-functionally with global teams on innovative products for developing markets.

At HCD Michelle focuses on integrating applied consumer neuroscience (or neuromarketing) tools with traditional methods used to measure consumer response, expanding HCDs’ research and expertise in measuring consumer experiences into flavor and fragrance research and development.

Join us by registering for the webinar!



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